Quolume

Free playbook

Writing that makes people buy

Most SME posts get likes, not sales. This playbook gives you the frameworks I use to write posts, ads and sales messages that help businesses generate millions of ringgit.

Sneak peek

Cover: Writing That Makes People Buy, a free workbook for SME founders by Alif
Page 19, Direct Response Ad Playbook: one of Alif's real ads, tagged line by line with the 6Ps

29 pages, with worksheets.

Where should I send it?

Step 1 of 3: name and email
Step 2 of 3: phone number
Step 3 of 3: your business
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What's inside

  1. The 6Ps: what to sayPeople, Positioning, Promise, Proof, Priority, Process. Plus an Empathy Map so you write in your customer's own words.
  2. The 5Cs: how to say itClear, concise, cadence, concrete, conversational, and the 5C check to run before every post.
  3. Write an ad that sellsOne of my real ads, tagged line by line. Then the labelling playbook and your own ad worksheet.
  4. Script your videosHook → Meat → CTA, with a worksheet to script your next video in minutes.
  5. The cheat sheetEverything on one page. Print it and keep it next to your screen.