Free kit
A brand people pay more for
Stop competing on price. Most SME founders can't say what their business should be known for in one sentence. So they sound like everyone else, and customers pick whoever's cheapest. This kit fixes that. It's the same exercise I used to go from 120 to 910 followers and get 3 qualified leads in 2 days.
Sneak peek


29 pages, with worksheets.
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Check your email. The kit is on its way.
What's inside
- Proof this worksThe two days of posting that took my Threads from 120 to 910 followers, and the leads that came with them.
- Define your brandFour questions that work backwards from your goal to what you need to be known for.
- Know who you serveThe problems you solve, the solutions you solve them with, and what you do differently.
- Your brand storyYour Catalyst, Core Truth and Proof, with my own story as the example.
- Your content systemOne content pillar, a source of ideas you won't run out of, and a plan for your next week of posts.
- Your brand on one pageEvery answer on a single page to check each post, ad and video against.